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Secret Brand

Mission Statement

We build groundbreaking privacy technologies with a focus on increasing usability and adoption. We empower our own community to contribute directly to the success of our network and its applications, and we enable them to directly benefit from its growth. We are passionate and inclusive. We maintain a global presence. We work hard towards driving usage and awareness. We educate and cultivate our community. We build relationships and partnerships across the world so that people everywhere can benefit from privacy.

Vision Statement

By solving for data privacy, Secret Network will become a foundational pillar of a more decentralized, more democratic, and more empowering internet. Providing privacy and protecting data is critical for empowering people, protecting their freedoms, and unlocking value for users all around the world. We strive to build a sustainable network, ecosystem, and community that will work towards global adoption of our technologies.

Our visual brand is
humanist.
organic.
illustrated.
flowing.
striking.

Download our Brandbook

Icon

The Secret S evokes a flowing network and the duality of secrets: privacy and transparency.

The ends of the S are open, allowing data to freely flow in and out. The interior of the S is private, an enclave that encloses the activity of the network itself.

The overall shape of the S is reminiscent of a yin-yang, again reflecting the duality of a privacy-preserving network — a deeply humanist technology.

Typography

Heading 1
Montserrat Bold (700)

Heading 2

Heading 3

Heading 4

Hind Regular (400) is used body copy, and Hind Bold (700) is used for bold body copy, buttons and alerts.

Paint Swirl

Analog Colors

Analog Colors

SVG | PNG

High Key Colors

High Key Colors

SVG | PNG

Topographical Map

Analog Colors

Primary

#1B1B1B

rgb(27, 27, 27)

#FFFFFF

rgb(255, 255, 255)

Secondary

#5F5F6B

rgb(95, 95, 107)

#816DA8

rgb(129, 109, 168)

#D53A2C

rgb(213, 58, 44)

#EA7534

rgb(234, 117, 52)

#E5C7A3

rgb(229, 199, 163)

#FFD72E

rgb(255, 215, 46)

#5AA361

rgb(90, 163, 97)

#3EB7AC

rgb(62, 183, 172)

#4195C4

rgb(65, 149, 196)

Tertiary

#BCBCCC

rgb(188, 188, 204)

#D2BEED

rgb(210, 190, 237)

#EF726C

rgb(239, 114, 108)

#FFAA88

rgb(255, 170, 136)

#FFE6D2

rgb(255, 230, 210)

#FFEB97

rgb(255, 235, 151)

#B1D8A3

rgb(177, 216, 163)

#9AE8DA

rgb(154, 232, 218)

#8FD2EA

rgb(143, 210, 234)

High Key Colors

Primary

#1B1B1B

rgb(27, 27, 27)

#FFFFFF

rgb(255, 255, 255)

Secondary

#5F5F6B

rgb(95, 95, 107)

#7A5CD6

rgb(122, 92, 214)

#FF144E

rgb(255, 20, 78)

#FF6510

rgb(255, 101, 16)

#FFCE99

rgb(255, 206, 153)

#FFEC00

rgb(255, 236, 0)

#25A02B

rgb(37, 160, 43)

#00DDBE

rgb(0, 221, 190)

#00B3EA

rgb(0, 179, 234)

Tertiary

#BCBCCC

rgb(188, 188, 204)

#D2BEED

rgb(210, 190, 237)

#EF726C

rgb(239, 114, 108)

#FFAA88

rgb(255, 170, 136)

#FFE6D2

rgb(255, 230, 210)

#FFEB97

rgb(255, 235, 151)

#B1D8A3

rgb(177, 216, 163)

#9AE8DA

rgb(154, 232, 218)

#AEE0ED

rgb(174, 224, 237)